Fast Fashion

 The term ‘fast fashion’ has become quite the buzzword these last few years, so in this post, I’m going to be taking a look at the history of the term, where it came from, what it means, how you can avoid it, and give you some solutions to fast fashion.

Fast fashion companies make an abundance of inexpensive clothing produced quickly by large retailers to keep up with ever-changing trends; The globalised market for fashion manufacturing has facilitated a “fast fashion” phenomenon; cheap clothing, with quick turnover that encourages repurchasing.

Clearly, it all boils down to quick, cheap, and trendy clothing. Now, all of that sounds great, so what’s the problem?

Have you ever wondered why buying clothes at any of the fast fashion companies is so cheap?

Take a moment to think about a $5 t-shirt. Could the raw materials have been grown sustainably? Could the person who sewed it have been paid a living wage? When we look through the supply chain of fast fashion companies, enormous problems begin to emerge.

Fast fashion is cheap because brands are exploiting people and the planet!

There are a few problems with fast fashion. I’ve broken them down into two subheadings which I think encompass the majority of the issues: the environmental impact and the human rights issues.

The fast fashion industry isn’t regulated very well. The goal is to create products as quickly and cheaply as possible, so a lot of corners are cut — especially when it comes to the environment.

The fast fashion market is responsible for more greenhouse gas emissions than international shipping and aviation combined.